Core Values

Four things that we believe in:

1. Cultivate a growth mindset

   We are all lifelong students and self-improvers. We are only interested in people with a growth mindset. And therefore, we have a relentless ambition to improve ourselves — both professionally and personally.

2. Be creative but stay accountable

   We document our processes and set deadlines so as not to limit ourselves. But to be able to do repetitive things faster and have more time for experiments and innovation.

3. Every single interaction matters

   This includes everything - every layer of the overall operations. The way we communicate, work and behave. Even the smallest of things may lead to fantastic results collectively. We call this synergy.

4. Don't be a victim

   Victim mentality is about avoiding an opportunity to handle a challenge. Some tend to easily fall into the act of not trying or simply giving up, usually blaming it on circumstances. It can only bring bad feelings such as anger, hopelessness, and depression. For us, problems are as natural as life itself, and we rather enjoy cracking them. They teach us some worthy life lessons, bringing new experience and knowledge ultimately making us better.

Design Principles

Brand

Brand Typography

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Brand Logo

Typography